It’s important to point out that while aspect ratio will help you understand the shape of an image, the aspect ratio won’t specify the image’s actual size.Īspect ratios are inflexible. Aspect ratio is what we use to describe the fixed proportions – how the width compares with the height – of these shapes. Your screens and the images you see all have recognizable shapes. Optimizes your content so that the majority of your audience will experience it properly on the most popular platforms and devices.
Helps your audience view the content in the way you initially intended.Properly present and frame the content you’re capturing.
For YouTube, the best practice is 16:9 (landscape) or 9:16 (portrait). Neat uniform squares, right? Now think about what you see when you pull up YouTube. Think about the photos you see when you pull up Instagram.
#Aspect ratio calculator app how to#
In this post, we'll explain what aspect ratio is, why it’s important for both viewer engagement and conversion rate, how to optimize YouTube aspect ratio, and share a few examples. Getting your arms around the concept of aspect ratio and how it impacts viewer expectation and viewer engagement is incredibly important for the performance of your video. YouTube users see videos and they take action – a whopping 70% of YouTube viewers report buying from a brand after seeing the brand’s content on YouTube.īut businesses experimenting with YouTube need actionable strategies that keep viewers engaged with your channel and watching your videos.Ī big part of those strategies involves the quality of your video, which is significantly impacted by the YouTube aspect ratio. In fact, YouTube is the second-largest search engine in the world. While YouTube is certainly a valuable source of entertainment, it is also an incredibly effective platform for marketers. If you use YouTube in your marketing strategy, but still aren’t sure which aspect ratio to use, you’re not alone.
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